PubliAbril
About the Company
Abril is a publishing company based in São Paulo, part of Grupo Abril holding. The company has more than 18 titles with a 188,5 million monthly circulation, a universe of about 28 million readers and 4,1 million of subscriptions, it is considered one of the biggest in this segment in Latin America.
Project Overview
Our goal was building a platform where users could get information about all ad types, formats and options from Abril brands in Brazil.
Year
Role
Main Goals
• Rebuild Publi Abril Portal
• Showcase all magazines and ad types available
• Give fast and acurate information for ad buyers
• Be a useful tool for ad seller representatives
Key Results
• New portal with advanced search
• Easy to find information about any magazine
• Ad finding made easy with platform filters
• Demographic information on the go
• Additional information for customers
