Princi Web
About the Company
Princi Web is a digital agency with more than 10 years based in Campinas, São Paulo. Their main focus is building customised sites based on the client goals and needs.
Project Overview
This was a website redesign for the agency I worked for. The agency wanted to refresh the visual language and positioning so a new website was needed to attract new clients and also present the company and their work with previous clients. Our focus was building a strong website that sends a clear message about what the agency does.
Year
Role
Main Goals
Refresh website structure and identity
• Showcase recent projects
• Reposition the agency to focus on website projects
• Increase number of leads requesting contact
Key Results
Clear statement and message about what the company does
• Lead generation increased by 20%
• Increased brand awareness and positioning
• More understanding about past clients, services and company structure
